House of Hackney is now available in New Zealand
We are delighted to announce that we have secured the distribution for House of Hackney, and will be releasing the fabrics, wallpapers and home accessories in the first quarter of 2017.
In 2011 House of Hackney was founded around a kitchen table in a house in Hackney, London by husband-and-wife team Javvy M Royle and Frieda Gormley. Sharing a passion for interiors and a background in fashion and product design they decided to create what they had been searching for: in the great tradition of British print houses a brand which championed print, colour and texture, taking inspiration from the past but juxtaposing with prints and treatments for a modern statement. After a decade of minimalism the brand captured the zeitgeist and the imagination of a new generation.
Quality of product was paramount to the founder’s vision coupled with a Made in England ethos. Frieda and Javvy travelled around the UK sourcing the best manufacturers in each field, many of whom are specialist family run businesses who have passed on the trade from generation to generation. Today 85% of their designs are produced in the UK. Where the industry exists and the quality of workmanship meets their high standard, they produce it there. Supporting UK manufacturing brings not only an unparalleled quality but also employment, protecting industries for their children’s generation.
British textile designer, poet, novelist and social activist William Morris was a major influence to Frieda and Javvy when they founded House of Hackney. His championing of egalitarian design and well-made product, which was accessible to not only the elite, was instrumental in their mission for House of Hackney.
“I do not want art for a few; any more than education for a few”, William Morris. The HoH founders knew that quality crafted product made by skilled workers came at a price, however they wanted it to be value for what it was – beautiful, well made functional product at an accessible price point. Morris’ adage “Have nothing in your house that you do not know to be useful, or believe to be beautiful” is particularly relevant to House of Hackney.
Today House of Hackney has grown from its roots in a house in Hackney to a new generational brand which balances heritage with modernity, mixing iconic design with style and functionality, with a strong social conscience at the heart of its decisions, supporting British manufacturing in the process. Watch this space as we expand www.icontextiles.co.nz with the full range of House Hackney product in the coming months. For pricing and stock enquiries, please contact your Account Manager.